Bitch Media seeks to be a fresh, revitalizing voice in contemporary feminism, one that welcomes complex, intersectional arguments and refuses to ignore the contradictory and often uncomfortable realities of life in an unequivocally gendered world. We are independent, we are feminist. We believe in pop culture as a valuable, dynamic site and we do not shy away from the rich and productive tensions that arise when analyzing and critiquing it through a feminist lens.

Bitch Media's content demonstrates our commitment to building community, deepening feminist conscience (individual and collective), and challenging systematic and cultural oppression with three standards.

(1) We create and curate original, responsive, interrogative, and engaging content that prioritizes the complex and shifting understandings of feminisms as a personal tool and social movement for liberation, justice, identity, and growth.

(2) We celebrate content that best challenges, reflects, equips, and empowers diverse feminist communities who are in robust conversation with mainstream media and pop culture.

(3) We choose and shape editorial content to deliver boldness characterized by originality, depth of insight, savvy, wit, and the practice of claiming an elusive truth that is either avoided by or escapes mainstream media outlets.